The Honest Product is a ‘product’ of Consumer Goods Forum and the change agency Futerra who’ve joined forces to investigate the cutting edge of transparency.
Their guide includes new market research with consumers in 7 countries. They also surveyed over 70 companies worldwide – members of The Consumer Goods Forum and of their survey partner, the Chartered Institute of Marketing – and interviewed leaders from both global and small challenger brands.
They delve into what those businesses and consumers agree is the most important topic of transparency: the impact of products themselves.
The Honest Product Guide is designed for business leaders, brand owners, marketers, experts and change-makers seeking to solve the perceived crisis of trust between companies and the consumers they serve.
What do you think? Is there really such a thing as an honest product? There certainly should be. Can you share examples of honest products you have seen (especially if they are your own)?
What steps will you take on the basis of this knowledge and research, to create honest products within your organisation? Share your stories by becoming a Subscriber today.
Ricoh The Business of Rugby
Ricoh Premiership Rugby has launched The Business of Rugby, an initiative that focuses on building a collaborative, sustainable business ethos within the premiership rugby clubs across England.
0 Comments1 Minutes
Eco Crypto Currency
According to TrendHunter, cryptocurrencies take on or are attached to an increasing number of environmental causes, so is eco crypto currency really something you should be considering?
0 Comments2 Minutes
Profit
Facilitating profit created mindfully, through thinking and behaving in line with a higher purpose that benefits customers, society and the planet.
0 Comments1 Minutes
1 Comment
Add comment Cancel reply
You must be logged in to post a comment.
This section of profit is quite interesting for Public Sector – specifically Councils. In terms of transparency, Councils release their spending each year for the public to scrutinise. Additionally if a member of the public FOI’s a request on money or spending, in 99% of instances it will be released. So to an extent there is complete transparency for the public if they wish to request the information. Councils also do not make ‘profits’ – any money made from something would be invested back or would be used to cover costs / save – as cuts in funding are ever increasing.
Personally I would like to see this transparency rolled out across companies so I could see if they are spending hundreds of thousands on private jets for their top staff thus polluting the plant…