Finding your business higher purpose may be easier than you think. After all, it’s about a simple, cohesive and inspiring future scenario, in which you and your colleagues can perform at the optimal level and deliver maximum value to the environment in which you exist.
Simple? Well on the face of it, maybe. But what are the key steps to take to begin this journey of self discovery?
The Mindful Consultants have a range of tools and processes we can take you through to delve deeply into your higher purpose and as some describe it, your soul contract, which is as important for your business as it is for you personally.
If you’d rather self-serve this vital starting point in your mindful planning journey then here are some interesting links and steps you could begin with:
“8 Steps to Driving a Higher Purpose as Well as Profit
1. Let your passion and skills define a mission you can love
2. Become a thought leader early through social media
3. Tie your marketing content to a bigger picture of the world
4. Build a skilled team to design and develop what is needed
5. Incentivize your team to focus on the purpose rather than profit…”
Learn more at caycon.com
“Want a purpose-driven business? Know the difference between mission and purpose” Fast Company
“How to help your team find their higher purpose and create a purpose-driven organisation” Harvard Business Review
“Why purpose should be a pivotal part of your business strategy” Forbes
“How having a higher purpose can strengthen your company” Zappos Insights
If you have a good example of how you or someone you know has helped their business to find their higher purpose, please Subscribe and share in the comments below…
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Here’s another link… this one by Professor Robert Quinn, which eloquently describes some of the thinking blocks you need to consider to engage your team in the process of finding your business higher purpose.
https://michiganross.umich.edu/rtia-articles/quick-tip-get-higher-purpose
Do you have any other good sources? Please share by commenting in this thread.
At my company we have recently undertaken a company-wide study to gather our employees’ views on our business, including value based questions on what our purpose and strengths are. This has started to get them thinking along these lines, and also allows us to form a higher purpose in our brand ‘re-positioning’ that we know they will be invested in from the start.
Some great views here and really highlighting the importance of understanding your higher purpose. I work with an electrical wholesaler who have achieved this very effectively and have nurtured the concept into all levels of their employees. Everyone is buying into their higher purpose of why they’re different from the rest of the marketing and what they stand for.
Looking at your higher purpose is a journey for any business, at I work for a technology provider and our purpose is simple. We provide the systems and the technology know-how to help our customers excel, working with them to make a difference for the lives of millions of people and the teams who serve them. It is interesting to hear how other companies have discovered their own higher purpose.
Looking at your higher purpose is a journey for any business, at I work for a technology provider and our purpose is simple. We provide the systems and the technology know-how to help our customers excel, working with them to make a difference for the lives of millions of people and the teams who serve them. It is interesting to hear how other companies have discovered their own higher purpose.
Our Groups vision is to be the largest and most comprehensive provider of veterinary services to pet owners in the UK, whilst providing a growing return to our shareholders. This vision (which is also our mission statement) is communicated clearly throughout the business and is evident through the increased number of veterinary practice acquisitions over the years and now through planned Greenfield developments.
Our higher purpose is ensuring that the health and well-being of both animals and people (advising owners on proper care of their pets and livestock) is priority.
I work for a leading arts and crafts retailer and our higher purpose is to get everyone crafting and being creative as well as encouraging customers to fix rather than replace. That said, I feel this isn’t always at the forefront of our minds and could definitely go further. We are working hard to make the company more sustainable and it’s great we are already on this journey, however, I feel we need a company-wide cohesion on what our higher purpose is and how we can keep that at the forefront of everyone’s mind. Gone should be the weekly numbers update of the company performance (which to be quite honest, the majority of the business doesn’t fully understand) and replaced with an audience-friendly version with an update of the steps we are taking to drive our higher purpose forward. This would work to firstly, keep the message in the minds of the whole business as well as engage the internal stakeholders.