Boston Tea Party identified that one of THE most important criteria of operating a mindful, ethical and sustainable business is to be powered by green energy.
It could be argued that this is simple a ‘nice thing to do’ in your process efficiencies but to coffee shop brand that was the first to ban single-use cups, it is a more fundamental starting point and integral to their higher purpose.
Ben Hibbard, Boston Tea Party Marketing Guy, said, “Our cafes can get through a fair bit of energy – from the coffee machines to the ovens to the lighting – it all adds up to a lot of wattage. We are incredibly keen to minimise the impact this may have and so reduce our carbon footprint. We do this in a number of small ways – tracking our consumption in every café and ensuring that our teams are on the ball with turning stuff off when not being used – the usual sort of thing – all good important stuff and collectively it makes a big difference.”
Ben continued, “We reduce our impact by only using green energy. We are very proud to be powered by green energy from Ecotricity – an inspirational privately owned company. We are very much on the same page when it comes to sustainability and it is great to work with a company whose values we share and we can trust are doing the right thing.”
Purpose
Helping every person and business to become sustainable, ecologically and environmentally friendly and able to contribute higher value to society
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We are looking into collaborative partnerships and the potential for a green energy referral program to help businesses make informed decisions about reducing their carbon impact. As we develop the programme we are very keen to know what kinds of things you would need to help your decision making? Where are your gaps in knowledge? What do you foresee as your main challenges? Either DM us or post a comment below. Thanks
In terms of green energy, I feel it is making it easily accessible to all that will make it successful e.g. making it more mainstream. Energy companies are already advertising that all their energy comes from renewable sources, to follow this shift change in what is important for consumers and companies. Most companies and consumers want to reduce their carbon impact, but just don’t know where to start. Guidance is important as well.
Ben makes an important point here that highlights ‘making lots of small changes will lead to a big collective difference’.
From a construction perspective, this could not be more true! The industry is not going to change overnight, and it will be the small, gradual innovations that make the biggest difference over time. With regard to sustainability in construction, there is an ever-growing desire for the implementation of greener methods (e.g. renewable fuels, new technologies, etc).
A key driver behind this change are the customers. They are becoming increasingly more aware of sustainability, and are therefore specifying the utilisation of greener construction methods and outcomes as part of their project briefs/requirements.