Charles Nixon

Promotion of the Mindful Company

If we believe in our offering and its benefits to the customer and the planet, then we need to change the markets’ buying behaviour i.e. the basis on which consumers buy.

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Mindful Reinvestment – the new CSR

Mindful Collective Founder, Neil Wilkins, talks to Cambridge Marketing College Founder and Chairman, Charles Nixon about how businesses can begin to focus on mindfulness, ethics and sustainability with one eye on essential profits and one eye on retaining competitiveness.

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