In this conversation, Mindful Collective Founder, Neil Wilkins, talks to Cambridge Marketing College Founder and Chairman, Charles Nixon about how businesses can begin to focus on mindfulness, ethics and sustainability with one eye on essential profits and one eye on retaining competitiveness.

With innovation at the heart of mindful business, Charles argues that world leading companies, often the smaller players in each market sector, have a huge opportunity to differentiate and see their mindful focus more as an investment than a cost.

Please share examples of mindful reinvestment and where you have experienced or seen a business move beyond the traditional CSR approach.

If you would rather listen to the podcast of this conversation, please click the audio player below.