Rising generations are calling into question the traditional marketing mix, which has focused on everything about a brand. They want to know what’s in it for them and they want to align with brands that are serving a higher purpose, are sustainable, ethical and mindful in everything they do.

In this thought-provoking CIM Senior Marketers event, in association with Hays Group, “Sustainable Marketing Mix for a New Generation”, attendees will be inspired by a masterclass, including real-life case studies, that will help you think about this world-changing opportunity to redefine the marketing mix, and why it will have a powerful impact on future business strategy.

Purpose, Purpose, Purpose, will be the mantra for businesses of the future.

Our founders, Neil Wilkins and Joe Pereira, will share a new Marketing Mix: Purpose, People, Process, Profit and will explain the tools that will help make it a reality for businesses of all shapes and sizes across every sector. 

Find out more: cim.co.uk/events 

We will be videoing the event and publishing it with a podcast shortly after.