The Mindful Collective talked to Boston Tea Party CEO and Co-Founder Sam Roberts about their brilliant decision to place Purpose over Profit.

Sam talked about how he engages everyone within his team to live and breathe the proposition all day every day and about the impact that this has on staff engagement and retention.

By carefully planning ahead and knowing that there will be an initial impact on sales, Sam has been able to steer the business through what would otherwise have been turbulent waters. He is confident that in the medium to long term, Boston Tea Party will benefit significantly from putting Purpose ahead of simply making Profit.

Listen and Subscribe to the Podcast of this interview on iTunes.

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