In this interview with Charles Nixon, Neil Wilkins talks to him about Mindful Purpose and how to integrate what might be relevant elements of the UN Sustainable Development Goals into our businesses.
Charles believes that mindful companies will begin to wear their principles on their sleeves and make them part of the marketing process.
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UN Sustainable Development Goals
Sustainable Development Goals allow companies to focus in detail on the areas in which they can make most difference. In line with The Mindful Collective purpose, people, process and profit, can be used as building blocks for effective change.
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Purpose
Helping every person and business to become sustainable, ecologically and environmentally friendly and able to contribute higher value to society
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Mindful Business Model Explained
In this short podcast, Neil Wilkins explains the Mindful Business Model and what’s behind each of the 4 quadrants: Purpose, People, Process, Profit
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