Is it feasible in business to focus on profiting from your principles?
The Mindful Collective have looked at this question for some time. We believe it is a great idea to focus on at least a significant proportion of your business profits for ethical reinvestment.
In an article called Profit from your principles the author describes how creating profit and reinvesting it ethically can help to create a sustainable future.
Peter Michaelis says: “Sustainability is an increasingly important theme for consumers, who want what they wear, eat and drive to have a positive impact on the world around them. This is fundamentally changing businesses, from high street retailers to even commodity producers.”
Most importantly, however, both say investors are beginning to realise that – contrary to the age-old myth – you don’t have to sacrifice profit for your principles, as data piles up to show that ethical investment really does pay.
O’Connor says: “Returns from ethical and sustainable funds are often on a par, if not better over the long term, than investment approaches that do not take into account ethical factors. We’re long past the point where “ethical” had connotations of ‘financially inferior.”
Read the full article here and let us know in the comments below, examples of where you have seen businesses profiting from their principles.
Profit
Facilitating profit created mindfully, through thinking and behaving in line with a higher purpose that benefits customers, society and the planet.
0 Comments1 Minutes
Adviser Guide to Sustainable Investing
This all new Adviser Guide from leading commentator John Lappin – includes input and comments from specialist financial advisers, industry consultants and the ESG lead from several major asset management companies.
0 Comments1 Minutes
Business Ethics and Profitability
We are seeking great examples and case studies you have seen or experienced where profits are being created ethically, especially in markets where it's not yet commonplace.
1 Comment2 Minutes
I love this idea – ethical profit; profiting from you principles. I think working like this really helps strengthen a brand with ethics and principles at its heart, and increases an organisation’s brand awareness through its B2C/B work. I think it’s an insightful way of doing business and increasing the knowledge around sustainable profit.
Sustainability is something close to my heart and I would definitely be more likely to work with or invest in a company which has good ethics and is using their profits to help make the world a better place. I think as the younger generation become the investors, sustainability will have more weight as a competitive advantage too.
This is a great article and a brilliant idea. Sustainability is at the forefront of everyone’s minds at the moment and is something I feel very passionately about. As a consumer I am prepared to pay more for products that are cruelty free and environmentally friendly and that can only then go hand in hand with making more profit. If I feel this way, then I’m sure there are more that feel this way too.
Sustainability and ethics are a current trend for most industries. Our marketing team have spent some time looking at the ways in which we are sustainable and how we can increase our sustainability in the future. I can definitely see changes already, and look forward to seeing how this continues in the future, as I know that ethics and sustainability play a huge role in my buying decision.
Sustainability and ethics are a current trend for most industries. Our marketing team have spent some time looking at the ways in which we are sustainable and how we can increase our sustainability in the future. I can definitely see changes already, and look forward to seeing how this continues in the future, as I know that ethics and sustainability play a huge role in my buying decision.