“Rising generations are calling into question the traditional ways of doing business which has typically focused on profit generation to the detriment of everything else. They want to know what’s in it for them.” Neil Wilkins

Can you make profit at the same time as delivering sustainable and ethical value to all of your stakeholders?

In this talk, by Mindful Collective Co-Founder Neil Wilkins, Neil discusses how you can redefine your business development and marketing and why it will have a powerful impact on your future strategy. The new marketing mix : Product, People, Process, Profit and the model that will help you make it a reality.

(image courtesy of Richard Berry)