“Rising generations are calling into question the traditional ways of doing business which has typically focused on profit generation to the detriment of everything else. They want to know what’s in it for them.” Neil Wilkins

Can you make profit at the same time as delivering sustainable and ethical value to all of your stakeholders?

In this talk, by Mindful Collective Co-Founder Neil Wilkins, Neil discusses how you can redefine your business development and marketing and why it will have a powerful impact on your future strategy. The new marketing mix : Product, People, Process, Profit and the model that will help you make it a reality.

(image courtesy of Richard Berry)

Profit

Facilitating profit created mindfully, through thinking and behaving in line with a higher purpose that benefits customers, society and the planet.

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Future of our Planet Trend

It has become an expectation that businesses and communities should be ‘doing their part’ for the both the environment and for future prospects

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1 Comment5 Minutes

Charles Nixon

Creating a Mindful Profit

Creating a mindful profit: How does one happen and is it sustainable? The idea of making money running an ethical business is not a problem in itself, the real trick is in maintaining and sustaining it.

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0 Comments8 Minutes

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