P&O has announced a new £220m ‘super ferry’ which will join their fleet in 2023 and provide an innovative and eco-solution to cross channel services between Dover, UK and Calais, France.
The super ferry is a great example of re-imagining a product with a focus on sustainability. The new ferry does not need to turn in port, saving emissions and time, because it has a bridge at either end of the ship. This re-imagining of a cross channel ferry will not only provide a more efficient service for customers, but will ensure that P&O is able to operate the first zero carbon emission fleet.
What could you re-imagine in your product and service portfolio, to both provide added value at the same time as becoming more environmentally sustainable?
The Honest Product
The Consumer Goods Forum and the change agency Futerra have joined forces to investigate the cutting edge of transparency.
Their guide includes new market research with consumers in 7 countries.
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What Could You Achieve If You Took Money Out Of The Equation?
If you took money out of the equation what could you achieve in your business?
It’s an interesting question and one that is rarely posed. Ask most people in business why they are in business and they’ll likely reply, “to make money”.
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I think this is great! Asking consumers to change their behaviour for the sake of sustainability can be difficult (not always) but in the case of it being a more effective process is a win-win. I think the sustainability claim in its own right is added value.
I work in NPD with kitchen appliances and packaging is one (of many) area to focus on. I think the packaging of products has a lot of opportunities for change, with the material of the packaging, the production process or the reusability to be reviewed.
A good example I found with reusability and packaging is a British company – Monday’s Child. Their story…
‘….Everything is made by hand in our studio and delivered to your door in our bespoke mailer boxes, made from recycled cardboard and designed to look like and be used as a dolls house once they have served their initial delivery purpose.’
The boxes they package products in doubles up as a dollhouse!
Thinking about the above example gives me a lot of inspo!
I really like the initiative here. As Maddsion already highlighted, changing customer behavior is tricky and organisations have a duty to lead by example when it comes to sustainability.
At Abcam we have had numerous customer complaints regarding product datasheets being included in packaging, as the amount of paper being used wasn’t exactly eco-friendly. Over the last year we have scrapped paper and switched to paperless datasheets on our website.
Ultimately this is a gradual step in increasing the sustainable value of the product packaging whilst also sending a message to our customers that we’re taking this situation seriously.