When CSR really means something, great things happen.
So long the quick win, but in effect, defeat because of how stakeholders see through the veneer, CSR has steadily lost popularity.
However, when done correctly and authentically, it delivers something real to all stakeholders, especially customers.
Hendy Group, the new and used car dealers, who operate across the south of England, have a clearly communicated CSR policy and strategy that pervades throughout the business and outward to suppliers, their communities and importantly, their customers.
The Hendy Group state clearly that “our success is not only defined by sales, but by all of the other founding principles and values that allow our business to thrive.” With such a neat and clear balance, communicated to all stakeholders and with customers at the heart of the strategy, the business is sustainable, adding value to all and at the same time, commercially strong.
Sustainability is Risk Assessment
not CSR
There may well be significant changes to the law in the next few years which will mean that sustainability is a requirement for businesses and not just a 'lip service' statement of corporate social responsibility.
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Mindful Reinvestment – the new CSR
Mindful Collective Founder, Neil Wilkins, talks to Cambridge Marketing College Founder and Chairman, Charles Nixon about how businesses can begin to focus on mindfulness, ethics and sustainability with one eye on essential profits and one eye on retaining competitiveness.
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Tie Executive Compensation
To Sustainability
To place sustainability at the heart of business decision making, executive compensation packages need to be aligned with strategic sustainability targets. Without this link it is unlikely that sustainability will receive the attention and priority it deserves.
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