We interview Dr Victoria Hurth, Visiting Fellow at the University of Cambridge Judge Business School. Victoria shares a host of strategic ‘evolved value‘ and marketing opportunities that challenge the old paradigms of business.

In the new model it’s all about creating and sustaining value, in whatever you do and we explore what marketers can and should do, right here, right now.

The quality of the audio is poor and video was simply a step too far, with the low bandwidth available. But we hope you enjoy and we’d like to know what you think.

Please share your thoughts and comments below.