We interview Dr Victoria Hurth, Visiting Fellow at the University of Cambridge Judge Business School. Victoria shares a host of strategic ‘evolved value‘ and marketing opportunities that challenge the old paradigms of business.
In the new model it’s all about creating and sustaining value, in whatever you do and we explore what marketers can and should do, right here, right now.
The quality of the audio is poor and video was simply a step too far, with the low bandwidth available. But we hope you enjoy and we’d like to know what you think.
Please share your thoughts and comments below.
Reforming Sustainable Marketing
There is much high-level enthusiasm for change, at a management and strategic level, but this enthusiasm is quelled or blocked when the realities of day-to-day marketing activities are faced.
0 Comments1 Minutes
Mindful Business Model Explained
In this short podcast, Neil Wilkins explains the Mindful Business Model and what’s behind each of the 4 quadrants: Purpose, People, Process, Profit
1 Comment1 Minute