Marketing Sustainability Webinar 1 of 3

The first of three webinars in the Cambridge Marketing College’s series Marketing Sustainability – How To Future-proof Your Brand.

In this webinar recording from September 2021, Neil Wilkins hears from sustainability branding expert Nigel Clark about how to define marketing sustainability and the importance of taking accountability for it within your business. Neil also talks to Joe Pereira, Co-Founder of The Mindful Collective about the importance of putting Purpose at the heart of the sustainability conversation in your organisation. With COP26 next week, there has never been a better time to start the conversation about your own contribution to sustainability improvements. However, as we’ll hear, it’s not as simple as just beginning.

Neil, Joe and Nigel consistently talk about keeping an eye on the challenge of Greenwashing and ‘over marketing’ your progress on the sustainability journey.

Nigel encourages us to: – Decide what sustainability means for your brands and organisation – Understand your impacts and opportunities – Step forward and put your skills to good use

Find out more about what you can do to begin your marketing sustainability journey, and the new Mindful Marketing Mix, and Cambridge Marketing College website  for more details about the upcoming launch of the marketing sustainability apprenticeship and other webinars and short courses on this topic.

The recording of Webinar 2 of 3 in this series, will be released shortly.