In this third of a three part series of webinars, How to Build a Sustainable Brand, in association with Cambridge Marketing College, Mindful Collective’s Neil Wilkins talks to Nigel Clark and Charles Nixon, about the challenges but necessity of building a sustainable brand.
The college now offers the Corporate Responsibility and Sustainability Practitioner apprenticeship in the UK and through The Mindful Collective, we offer consultancy services to support marketers seeking to introduce the concept of marketing sustainability into their businesses.
(This video is also available on podcast at http://anchor.fm/neilwilkins)
Interview about Mindful Purpose and UN Sustainable Development Goals
Charles believes that mindful companies will begin to wear their principles on their sleeves and make them part of the marketing process.
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UN Sustainable Development Goals
Sustainable Development Goals allow companies to focus in detail on the areas in which they can make most difference. In line with The Mindful Collective purpose, people, process and profit, can be used as building blocks for effective change.
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Reforming Sustainable Marketing
There is much high-level enthusiasm for change, at a management and strategic level, but this enthusiasm is quelled or blocked when the realities of day-to-day marketing activities are faced.
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