Neil Wilkins meets Alexis Eyre and Paul Randle, founders of the Sustainable Marketing Compass and they explore a host of challenges, mindsets and opportunities for marketers in the topic of sustainability. Subjects discussed include purpose, working with sustainability specialists and creating a new language for marketing. For more details about the Sustainable Marketing Compass, visit http://sustainablemarketingcompass.com To connect with Alexis and Paul, visit https://www.sustainablemarketingcompass.com/about-us/ For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/ To explore the Marketing Sustainability Index Tool, visit https://mindfulcollective.net/mindful-tool-beta-landing/
Researching Sustainability
Neil Wilkins and Natacha Wilson, discuss researching sustainability and why it is important to think like a start-up
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Reforming Sustainable Marketing
There is much high-level enthusiasm for change, at a management and strategic level, but this enthusiasm is quelled or blocked when the realities of day-to-day marketing activities are faced.
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CIM Sustainability Summit
Neil Wilkins reports live from the CIM Sustainability Summit 2022 on all things marketing sustainability
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