Green Branding and sustainable marketing practices are vital understanding for every marketer across all sectors.
The Role of Carbon Literacy Trust
•Overview: The Carbon Literacy Trust provides training and certification on carbon literacy to help organisations and individuals understand and reduce their carbon footprint.
•Benefits: Empowers businesses to make informed sustainability decisions, improves environmental awareness.
Source: Carbon Literacy Trust
Adopting the Anti-Greenwash Charter
•Overview: The Anti-Greenwash Charter aims to combat misleading environmental claims by ensuring transparency and honesty in marketing communications.
•Importance: Builds consumer trust, ensures compliance with regulations, and promotes genuine sustainability efforts.
Source: Anti-Greenwash Charter
Neil Wilkins discusses the strategies and tactics associated with effective green branding, with numerous real world examples and recommended next steps.
The Mindful Index
With our tech development partner Global Bay Design we are currently building an online 'self service' tool that will allow companies to assess themselves and view their Mindful Index.
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We Are Futures
Mark Fawcett, Founder of We Are Futures, talks to the Mindful Collective's Neil Wilkins about how we need to include 16-24 year olds in our decision making
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