Avoiding Greenwashing, a conversation about marketing sustainability and purpose-led branding, with Shalize Nicholas
Shalize Nicholas is a marketing consultant and founder of Marketing Mill, where she supports purpose-driven brands, especially in sustainability and fashion, to grow through strategic marketing, CRM, and brand storytelling.
Neil and Shalize discuss the small actions everyone can take in business and personal life that collectively will make a difference.
They go deep into greenwashing and how to avoid it, and reflect on taking a moment each day to ask why and research solutions with AI.
Find out more about Shalize’s work
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The Honest Product
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