Charles Nixon

Promotion of the Mindful Company

If we believe in our offering and its benefits to the customer and the planet, then we need to change the markets’ buying behaviour i.e. the basis on which consumers buy.

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Pricing in a Mindful Company

For a company mindful of its place in the ecological balance in the world, the task of pricing is harder than it is for a profit-maximising company.

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Charles Nixon

Creating a Mindful Profit

Creating a mindful profit: How does one happen and is it sustainable? The idea of making money running an ethical business is not a problem in itself, the real trick is in maintaining and sustaining it.

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0 Comments9 Minutes