Neil Wilkins

Founder of The Mindful Collective and Founding Director at The Mindful Consultants : supporting businesses on their journey to sustainability and ethical profit : consulting, speaking, training

Sustainable Marketing Mix for a New Generation

Rising generations are calling into question the traditional marketing mix, which has focused on everything about a brand. They want to know what’s in it for them and to align with brands that are serving a higher purpose.

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Mindful Reinvestment – the new CSR

Mindful Collective Founder, Neil Wilkins, talks to Cambridge Marketing College Founder and Chairman, Charles Nixon about how businesses can begin to focus on mindfulness, ethics and sustainability with one eye on essential profits and one eye on retaining competitiveness.

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Devil’s Kitchen Disrupts School Meals

Forest Green Rovers has launched a vegan food company that seeks to disrupt the UK school dinners market which offers over a billion meals a year.

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100% Green Energy For Your Business

As we have been looking deeply into the green energy suppliers we have noticed that the origin of many supplier's energy sources is not always as clear or clean as you might think.

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Business Ethics and Profitability

We are seeking great examples and case studies you have seen or experienced where profits are being created ethically, especially in markets where it's not yet commonplace.

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Ecotricity Drives #PoweredBy

Ecotricity is a great example of a business fostering collaborative learning in the art and science of process improvements for the benefit of all. They are collecting and sharing some great #PoweredBy videos

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The Mindful Business Framework

Mindful Business Model Explained

In this short podcast, Neil Wilkins explains the Mindful Business Model and what’s behind each of the 4 quadrants: Purpose, People, Process, Profit

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Powered by Green Energy

One of the most important criteria of operating a mindful, ethical and sustainable business, is to be powered by green energy.

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Finding Your Business Higher Purpose

Higher Purpose is a simple, cohesive and inspiring future scenario, in which you and your colleagues can perform at the optimal level and deliver maximum value to the environment in which you exist

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No Excuse for Single Use

No Excuse For Single Use

There are many processes and systems that you can adopt to help put the good practice into action and embed it in your business. The tricky part of the equation is figuring out what to focus on in the first place.

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