Product

We interview Professor Victoria Hurth from Judge Business School at Cambridge University. Victoria shares a host of strategic 'evolved value' and marketing opportunities that challenge the old paradigms of business.

What could you re-imagine in your product and service portfolio, to both provide added value at the same time as becoming more environmentally sustainable?

Civica also creates value by investing internally in learning and development to ensure the people delivering the software or services are creating value for their customers by developing expert technologies

There is much high-level enthusiasm for change, at a management and strategic level, but this enthusiasm is quelled or blocked when the realities of day-to-day marketing activities are faced.

Charles believes that mindful companies will begin to wear their principles on their sleeves and make them part of the marketing process.

Sam talked about how he engages everyone within his team to live and breathe the proposition all day every day and about the impact that this has on staff engagement and retention.

Rising generations are calling into question the traditional marketing mix, which has focused on everything about a brand. They want to know what’s in it for them and to align with brands that are serving a higher purpose.

With our tech development partner Global Bay Design we are currently building an online 'self service' tool that will allow companies to assess themselves and view their Mindful Index.