Sustainable Marketing Mix for a New Generation

Rising generations are calling into question the traditional marketing mix, which has focused on everything about a brand. They want to know what’s in it for them and to align with brands that are serving a higher purpose.

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The Mindful Index

With our tech development partner Global Bay Design we are currently building an online 'self service' tool that will allow companies to assess themselves and view their Mindful Index.

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The Mindful Business Framework

Mindful Business Model Explained

In this short podcast, Neil Wilkins explains the Mindful Business Model and what’s behind each of the 4 quadrants: Purpose, People, Process, Profit

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Powered by Green Energy

One of the most important criteria of operating a mindful, ethical and sustainable business, is to be powered by green energy.

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collective consciousness

Building a Collective Consciousness

"What the mind can conceive and believe, the mind can achieve." Napoleon Hill. This is at the heart of building a collective consciousness in your business..

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Finding Your Business Higher Purpose

Higher Purpose is a simple, cohesive and inspiring future scenario, in which you and your colleagues can perform at the optimal level and deliver maximum value to the environment in which you exist

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flexitarian diet

Is Flexitarian An Excuse?

Flexitarian diets could be a vital solution to feeding people in a warming world, according to a BBC article, but is the concept of flexitarian just an excuse?

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Social Entrepreneurs Need Support

A recent survey of more than 11,000 business and HR leaders worldwide found that almost 80% say “citizenship and social impact” is very important or important today...

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Act Locally, Impact Globally

When people see their neighbours taking environmental action, like conserving energy, they infer that people like them also value sustainability and feel more compelled to act...

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ban hidden ingredients

Ban Hidden Ingredients

If you ban hidden ingredients in your products, services and indeed, entire supply chain, you begin to significantly improve against a key measure we believe is vital to operating an authentic and ethical business...

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