The Mindful Marketing Model is the beginning of an 'open source' and collaborative framework that will help all businesses with marketing sustainability. By focusing on a new marketing mix, including Product, People, Process and Profit, they will be able to think and operate to create a sustainable and ethically profitable future at the same time as producing and communicating value for all stakeholders.

Click the links below to find out more about how we are crowdsourcing case studies, thinking and best practice.

Product

Creation of strategic value through products and services

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Process

Sustainable delivery of value through all systems and processes

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People

Leadership and culture, talent development, customer and community

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Profit

Ethical return of value and sustainable profit to the business

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