A New Marketing Mix For A New Breed Of Business

Our goal is to support a new breed of business with marketing sustainability. Such businesses will balance the need to create profit with delivering sustainable wellbeing outcomes for all stakeholders and the planet. In order to achieve this, it will require a reconnection with our human selves, a different world view, carbon literacy and a greater ability to listen, work with and communicate to, a wider variety of stakeholders, to create long term wellbeing for everyone. Click on the Mindful Marketing Mix visual below to explore the Marketing Sustainability Index Tool through which you can benchmark your current Reality with your future Expectation across the new marketing mix. If you would like us to help you on this journey of marketing sustainability, please contact us. We have a team of highly experienced consultants who can guide you. Download PDF mindful marketing mix

Driven By Purpose

As you can see, the Mindful Marketing Mix is driven by Purpose at the core. The Mindful Collective offers Sustainable Purpose Workshops, designed to bring everyone in your business into a forward-thinking, collective focus, as you work together, towards becoming a more sustainable, ethical and value-driven organisation, well positioned for marketing sustainability. If you would like us to help you find, or to rekindle your business Purpose, please contact us. We have a team of highly experienced consultants who can guide you every step of the way. Download PDF

Working With Value

Value Creation - Product - Creation of strategic value through products and services (PDF page 4) Stakeholder Value - People - Leadership and culture, talent development, customer and community (PDF page 6) Value Delivery - Process - Sustainable delivery of value through all systems and processes (PDF page 8) Value Return - Profit - Ethical return of value and sustainable profit to the business (PDF page 10)