There is much high-level enthusiasm for change, at a management and strategic level, but this enthusiasm is quelled or blocked when the realities of day-to-day marketing activities are faced.

Rising generations are calling into question the traditional marketing mix, which has focused on everything about a brand. They want to know what’s in it for them and to align with brands that are serving a higher purpose.

With our tech development partner Global Bay Design we are currently building an online 'self service' tool that will allow companies to assess themselves and view their Mindful Index.

In this short podcast, Neil Wilkins explains the Mindful Business Model and what’s behind each of the 4 quadrants: Purpose, People, Process, Profit

One of the most important criteria of operating a mindful, ethical and sustainable business, is to be powered by green energy.

"What the mind can conceive and believe, the mind can achieve." Napoleon Hill. This is at the heart of building a collective consciousness in your business..

Flexitarian diets could be a vital solution to feeding people in a warming world, according to a BBC article, but is the concept of flexitarian just an excuse?

A recent survey of more than 11,000 business and HR leaders worldwide found that almost 80% say “citizenship and social impact” is very important or important today...