We have an audacious vision that in the future, all businesses and organisations across the world, are economically and environmentally sustainable. Profit can and should be made mindfully, through thinking and behaving in line with a higher purpose that benefits customers, society and the planet.From today, every decision we make should balance our need and desire for profit with what's best for future generations and the world around us. Get involved.

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Latest articles on mindful profit

If you want to learn more about mindful profit check out our latest articles which feature information, ideas and stories from Mindful Collective members and ourselves. You can subscribe to comment on them or become a member to contribute your own articles.

Devil’s Kitchen Disrupts School Meals

Forest Green Rovers has launched a vegan food company that seeks to disrupt the UK school dinners market which offers over a billion meals a year.

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1 Comment3 Minutes

Business Ethics and Profitability

We are seeking great examples and case studies you have seen or experienced where profits are being created ethically, especially in markets where it's not yet commonplace.

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1 Comment3 Minutes

Pricing in a Mindful Company

For a company mindful of its place in the ecological balance in the world, the task of pricing is harder than it is for a profit-maximising company.

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1 Comment7 Minutes