We have an audacious vision that in the future, all businesses and organisations across the world, are economically and environmentally sustainable. Profit can and should be made mindfully, through thinking and behaving in line with a higher purpose that benefits customers, society and the planet.From today, every decision we make should balance our need and desire for profit with what's best for future generations and the world around us. Get involved.

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Latest articles on mindful profit

If you want to learn more about mindful profit check out our latest articles which feature information, ideas and stories from Mindful Collective members and ourselves. You can subscribe to comment on them or become a member to contribute your own articles.

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Adviser Guide to Sustainable Investing

This all new Adviser Guide from leading commentator John Lappin – includes input and comments from specialist financial advisers, industry consultants and the ESG lead from several major asset management companies.

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Business ROI of Sustainability Projects

Business ROI from Sustainability

55% of companies are not measuring the ROI of sustainability initiatives, despite 74% of 2,500 respondents stating that their CEOs do appreciate the value of sustainability.

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Mindful Reinvestment – the new CSR

Mindful Collective Founder, Neil Wilkins, talks to Cambridge Marketing College Founder and Chairman, Charles Nixon about how businesses can begin to focus on mindfulness, ethics and sustainability with one eye on essential profits and one eye on retaining competitiveness.

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