Purpose is “an organisation’s meaningful and enduring reason to exist,that aligns with long-term financial performance,provides a clear context for daily decision makingand unifies and motivates relevant stakeholders."

Purpose is the pursuit of an ambitious, clear, enduring and overarching objective that motivates all stakeholders.

Purpose is humanly meaningful and focuses on serving the well-being of others.

Purpose breeds engagement and stimulates sustainable  financial performance. *

Purpose Workshops ~ face to face and online

The Mindful Collective has a range of deep-dive Purpose Workshops, designed as a unique and powerful ability to drive your business success in this 'new normal'.

Contact Us for more information

Latest Purpose articles 

If you want to learn more about Purpose, check out our latest articles which feature information, ideas and stories from Mindful Collective members and ourselves. You can subscribe to comment on them or become a member to contribute your own articles.

FaairShares Commons Business Model

FairShares Commons Business Model Explained

In this interview with Graham Boyd PHD we hear about the FairShares Commons Business model and what it has to offer to businesses in the new paradigm.

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0 Comments1 Minute

The Social Democratic Business

A social democratic business must, like any democracy, be run by, of and for the people but the idea of people must embrace the wider community as defined in the company purpose.

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0 Comments10 Minutes

The Global Development Illusion

An illusion, or an imperative? Whichever we believe, we have to marry our inner with the outer for anything to truly begin to shift in society.

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0 Comments12 Minutes

Interview about Mindful Purpose and UN Sustainable Development Goals

Charles believes that mindful companies will begin to wear their principles on their sleeves and make them part of the marketing process.

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0 Comments1 Minute

Sam Roberts Boston Tea Party Interview

Boston Tea Party Sam Roberts Interview

Sam talked about how he engages everyone within his team to live and breathe the proposition all day every day and about the impact that this has on staff engagement and retention.

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2 Comments1 Minutes

UN Sustainable Development Goals

Sustainable Development Goals allow companies to focus in detail on the areas in which they can make most difference. In line with The Mindful Collective purpose, people, process and profit, can be used as building blocks for effective change.

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0 Comments1 Minutes

Finding Your Business Higher Purpose

Higher Purpose is a simple, cohesive and inspiring future scenario, in which you and your colleagues can perform at the optimal level and deliver maximum value to the environment in which you exist

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7 Comments2 Minutes