Purpose is “an organisation’s meaningful and enduring reason to exist,that aligns with long-term financial performance,provides a clear context for daily decision makingand unifies and motivates relevant stakeholders."
Purpose is the pursuit of an ambitious, clear, enduring and overarching objective that motivates all stakeholders.
Purpose is humanly meaningful and focuses on serving the well-being of others.
Purpose breeds engagement and stimulates sustainable financial performance. *
Purpose Workshops ~ face to face and online
The Mindful Collective has a range of deep-dive Purpose Workshops, designed as a unique and powerful ability to drive your business success in this 'new normal'.
Latest Purpose articles
If you want to learn more about Purpose, check out our latest articles which feature information, ideas and stories from Mindful Collective members and ourselves. You can subscribe to comment on them or become a member to contribute your own articles.
The Purpose Upgrade
The Purpose Upgrade, Paul Skinner's new book, in conversation with Neil Wilkins of The Mindful Collective as they discuss purpose and more
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Sustainability with Dr Victoria Hurth
Dr Victoria Hurth explains to us how sustainability, purpose and core values can interlink in our world going forward.
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Marketing Sustainability Webinar 1 of 3
Part 1 of the Marketing Sustainability webinar series in association with Cambridge Marketing College
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Preparing For A Business Sustainability Workshop
In this podcast, we discuss things like working to a higher purpose, why all stakeholders are important, how best to define sustainability and vitally, why internal communications in a business is key.
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FairShares Commons Business Model Explained
In this interview with Graham Boyd PHD we hear about the FairShares Commons Business model and what it has to offer to businesses in the new paradigm.
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The Social Democratic Business
A social democratic business must, like any democracy, be run by, of and for the people but the idea of people must embrace the wider community as defined in the company purpose.
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The Global Development Illusion
An illusion, or an imperative? Whichever we believe, we have to marry our inner with the outer for anything to truly begin to shift in society.
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Interview about Mindful Purpose and UN Sustainable Development Goals
Charles believes that mindful companies will begin to wear their principles on their sleeves and make them part of the marketing process.
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Boston Tea Party Sam Roberts Interview
Sam talked about how he engages everyone within his team to live and breathe the proposition all day every day and about the impact that this has on staff engagement and retention.
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