Purpose is “an organisation’s meaningful and enduring reason to exist,that aligns with long-term financial performance,provides a clear context for daily decision makingand unifies and motivates relevant stakeholders."
Purpose is the pursuit of an ambitious, clear, enduring and overarching objective that motivates all stakeholders.
Purpose is humanly meaningful and focuses on serving the well-being of others.
Purpose breeds engagement and stimulates sustainable financial performance. *
Purpose Workshops ~ face to face and online
The Mindful Collective has a range of deep-dive Purpose Workshops, designed as a unique and powerful ability to drive your business success in this 'new normal'.
Latest Purpose articles
If you want to learn more about Purpose, check out our latest articles which feature information, ideas and stories from Mindful Collective members and ourselves. You can subscribe to comment on them or become a member to contribute your own articles.
Managing Toward Purpose and Profit
Neil Wilkins talks to leadership expert Victoria Pelletier about managing toward purpose and profit in this podcast on leadership
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Becoming Carbon Literate
Becoming carbon literate is a key responsibility for a marketer in this era.
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Purpose Driven Marketing
Abb-d Taiyo and Neil Wilkins discuss purpose driven marketing, market disruption and the concept of radical transparency
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Sustainability for SBOs
If you’re an entrepreneur looking to save money and reduce your business's negative impact on the environment, congratulations
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The Purpose Upgrade
The Purpose Upgrade, Paul Skinner's new book, in conversation with Neil Wilkins of The Mindful Collective as they discuss purpose and more
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Sustainability with Dr Victoria Hurth
Dr Victoria Hurth explains to us how sustainability, purpose and core values can interlink in our world going forward.
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Marketing Sustainability Webinar 1 of 3
Part 1 of the Marketing Sustainability webinar series in association with Cambridge Marketing College
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Preparing For A Business Sustainability Workshop
In this podcast, we discuss things like working to a higher purpose, why all stakeholders are important, how best to define sustainability and vitally, why internal communications in a business is key.
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FairShares Commons Business Model Explained
In this interview with Graham Boyd PHD we hear about the FairShares Commons Business model and what it has to offer to businesses in the new paradigm.
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