csr

With such a neat and clear balance, communicated to all stakeholders and with customers at the heart of the strategy, the business is sustainable, adding value to all and at the same time, commercially strong.

Mindful Collective Founder, Neil Wilkins, talks to Cambridge Marketing College Founder and Chairman, Charles Nixon about how businesses can begin to focus on mindfulness, ethics and sustainability with one eye on essential profits and one eye on retaining competitiveness.

It’s about how you work together in partnerships even with your competitors.... sustainability is not something that’s a competitive advantage...

There may well be significant changes to the law in the next few years which will mean that sustainability is a requirement for businesses and not just a 'lip service' statement of corporate social responsibility.