strategy

Erin Andrea Craske talks to Neil Wilkins about people driven strategy as the preferred focus in business seeking purpose and growth

We interview Professor Victoria Hurth from Judge Business School at Cambridge University. Victoria shares a host of strategic 'evolved value' and marketing opportunities that challenge the old paradigms of business.

It has become an expectation that businesses and communities should be ‘doing their part’ for the both the environment and for future prospects

Sam talked about how he engages everyone within his team to live and breathe the proposition all day every day and about the impact that this has on staff engagement and retention.

Higher Purpose is a simple, cohesive and inspiring future scenario, in which you and your colleagues can perform at the optimal level and deliver maximum value to the environment in which you exist

If you took money out of the equation what could you achieve in your business?

It’s an interesting question and one that is rarely posed. Ask most people in business why they are in business and they’ll likely reply, “to make money”.