sustainability

Neil Wilkins reports live from the CIM Sustainability Summit 2022 on all things marketing sustainability

Part 1 of the Marketing Sustainability webinar series in association with Cambridge Marketing College

In this podcast, we discuss things like working to a higher purpose, why all stakeholders are important, how best to define sustainability and vitally, why internal communications in a business is key.

An illusion, or an imperative? Whichever we believe, we have to marry our inner with the outer for anything to truly begin to shift in society.

This conversation focuses on helping a business to move from the linear consumption approach to business to a more sustainable and ethical re-use, re-purpose, re-cycle model.

We hear about the concepts of circular economy and economic pluralism and what businesses can do to collaborate with their stakeholders to co-create a sustainable future.

We interview Professor Martin Parker from Bristol Inclusive Economy Initiative to explore how businesses can take steps towards a sustainable future, by collaboration and a localisation strategy

Charles believes that mindful companies will begin to wear their principles on their sleeves and make them part of the marketing process.

Sustainable Development Goals allow companies to focus in detail on the areas in which they can make most difference. In line with The Mindful Collective purpose, people, process and profit, can be used as building blocks for effective change.