The Mindful Business Model reflects the increasing necessity for every person and business to become sustainable, ecologically and environmentally friendly and able and willing to contribute higher value to society (at the same time as making profit, ethically). Together, we will figure out the way to achieve this.Purpose is our highest level reason for being in business, beyond the need to sell products and services and make money.

Your highest purpose

Your impact on the planet

Your impact on society

Latest articles on mindful purpose

If you want to learn more about mindful purpose check out our latest articles which feature information, ideas and stories from Mindful Collective members and ourselves. You can subscribe to comment on them or become a member to contribute your own articles.

collective consciousness

Building a Collective Consciousness

"What the mind can conceive and believe, the mind can achieve." Napoleon Hill. This is at the heart of building a collective consciousness in your business..

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1 Comment2 Minutes

Finding Your Business Higher Purpose

Higher Purpose is a simple, cohesive and inspiring future scenario, in which you and your colleagues can perform at the optimal level and deliver maximum value to the environment in which you exist

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1 Comment2 Minutes

flexitarian diet

Is Flexitarian An Excuse?

Flexitarian diets could be a vital solution to feeding people in a warming world, according to a BBC article, but is the concept of flexitarian just an excuse?

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1 Comment3 Minutes

Social Entrepreneurs Need Support

A recent survey of more than 11,000 business and HR leaders worldwide found that almost 80% say “citizenship and social impact” is very important or important today...

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1 Comment2 Minutes

Act Locally, Impact Globally

When people see their neighbours taking environmental action, like conserving energy, they infer that people like them also value sustainability and feel more compelled to act...

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1 Comment2 Minutes

ban hidden ingredients

Ban Hidden Ingredients

If you ban hidden ingredients in your products, services and indeed, entire supply chain, you begin to significantly improve against a key measure we believe is vital to operating an authentic and ethical business...

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Polly Higgins

Sustainability is Risk Assessment
not CSR

There may well be significant changes to the law in the next few years which will mean that sustainability is a requirement for businesses and not just a 'lip service' statement of corporate social responsibility.

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2 Comments2 Minutes

act locally impact globally

Think Locally, Impact Globally

A WWF report, discussed in The Guardian environment section in October 2018, has highlighted an alarming destruction of animal species since 1970 : 60% of mammals, birds, fish and reptiles.

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0 Comments3 Minutes


Helping every person and business to become sustainable, ecologically and environmentally friendly and able to contribute higher value to society

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0 Comments1 Minutes