Communicating Sustainability in conversation with Jake Backus
Neil Wilkins is joined in this episode by ex Coca-Cola, Director of Sustainability (Europe) and Head of Sustainability at award winning printer Seacourt, Jake Backus, to discuss communicating sustainability.
Key Moments:
08:00 CSR is boring, use brand voice not PR voice
14:30 What is your right to exist?
20:10 Nobody is listening so we need to anchor in what they are interested in
20:25 Emotions drive change
24:23 Don’t put sustainability first otherwise your product is probably a bit rubbish
34:20 It’s your role to be ahead of your consumers
35:10 If you don’t ship them a solution, you’ve given them a problem
36:45 Most company values aren’t values, they’re performance metrics
40:10 Create value for your client and your client’s clients
51:20 Make a net positive contribution for society and nature and measure it
Communicating Sustainability
Neil Wilkins discusses Communicating Sustainability with PR expert Alan Anstead in this important communications debate about responsibility
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In this sustainability case study, Dalraj Nijjar guides our thinking towards entrepreneurial behaviours and strategies that we can all use ..
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Commercialising Sustainability
Neil Wilkins talks to Graham Potts from Wessex Commercial Solutions about how to gain commercial value and progress when introducing sustainability into your business, exploring the comparisons with ISO procedures, becoming more efficient and more.
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