Anti-Greenwash Charter founder and CEO, Charlie Martin, joins Neil Wilkins to discuss that now is the time for marketers, business owners and entrepreneurs to adopt a green claims policy and sign up to a sustainability charter to help inform and guide suitable and appropriate marketing and communications. For more details, visit The Anti-Greenwash Charter website
Process
Sharing best practice process and business operations to ensure maximum efficiency and sustainability for the future, across all industries and company sizes.
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Data Driven Process Improvement
A great example of how big data and 1,000 Key Performance Indicators (KPIs) demonstrate how data-driven process improvement can drive strategic change.
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